A Book Review – “Transnational Management” – by Christopher Bartlett and Paul Beamish

I was always fascinated by the multinational enterprises (MNE’s as they call them in the majority of the textbooks). This not only because their reach tends to be global , but also because they seem to dominate so dramatically the 21st century business arena. If you think how big are these behemoths (the ones with the largest market capitalizations are […]