Funny Side Post About Online “Gurus”

I was today reading about the “famous” marketeer Tim Lowe. He showcases a photo with his two English expensive cars in front of a mansion on the homepage and pretends to have helped lots lots of customers to develop their business online. All good here, you know, we are all billionaires on paper, at least with 1929 Deutsche Marks (finance […]

Business Book Review – “Handbook of Corporate Performance Management” – by Mike and Pippa Bourne

Measuring corporate performance has become a hot topics for the boardrooms lately. There is a strange opinion stream that underlines that the correct management tools can actually add value – as opposed to the strategy purists which think that only the 5 P’s of marketing can add value to a company. I myself am often confused, even in practice, since […]