Today I had a curiosity – what are the bestselling financial books on Amazon and what is the buzz they are generating over the internet. After all, such a financial bestsellers list should give an indication of the buyers’ moods and interests: what are the readers looking for? how do they feel about the economy? how do they look at the future.
As such, I have compiled a table showing not only the Amazon best finance books rank (this would be embarrassing for doitinvest.com, although not unseen before on a financial blog). We have also tracked the number of search results on Google and Bing for those titles. The number of search results should give a very approximate indication of where the interests of the internauts are going to. We have also tried to compile yahoo search results, but their results are a bit strange and most of them were not relevant (N/R).
Conclusions are very interesting. Amazon finance readers look for 3 main categories of books (the first two being by far dominant):
1. “How did the banks screw the rest of the world” books come with the majority of the titles. The bestselling books in this category include the accounts of an ex-regulator or of an ex-banker, as well as how eight centuries of financial madness still govern us.
2. Even more interesting, “how to survive with as little money as possible” books come very close. This category of financial (or rather personal finance) books show that the Americans of today are deeply concerned with their financial security and try to restrain as much as possible their expenses. Here Melissa ‘Liss’ Burnell (with her famous website budget101.com) rules the rankings.
3. Some economic theory which try to put things into perspective, but very thin.
As such, the Amazon financial bestsellers list is quite an interesting assortment of reading. They are nice, topical and well-written books and there should be no wonder that those titles got there. What surprises us is the small amount of optimism coming out of the list. It seems that the intelligent readers are very cautious about the future of finance and trying to get a glimpse into the future.
For your reference, here are the results of our research on the Amazon financial bestseller books (numbers included, as well as the keywords used for search):
|Title||Author||Amazon Rank||Bing||Yahoo||Searched Expression|
|Bull by the Horns: Fighting to Save Main Street from Wall Street and Wall Street from Itself||Sheila Bair||1||33,200||135,000||N/R||Bull by the Horns book sheila bair|
|2012 Family Guide to Groceries under $250 a Month||Melissa ‘Liss’ Burnell, Budget101.com||2||11,500||127||N/R||2012 Family Guide to Groceries under $250 a Month liss burnell|
|Why I Left Goldman Sachs: A Wall Street Story||Greg Smith||3||346,000||200,000||N/R||Why I Left Goldman Sachs: A Wall Street Story greg smith|
|FORTUNE The Greatest Business Decisions of All Time||Verne Harnish||4||6,190||200,000||107,000||FORTUNE The Greatest Business Decisions of All Time by verne harnish|
|Raving Fans: A Revolutionary Approach To Customer Service||Ken Blanchard, Sheldon Bowles, Harvey Mackay||5||24,200||15,500||161,000||Raving Fans: A Revolutionary Approach To Customer Service by ken blanchard|
|Leading Change||John P. Kotter||6||113,000||118,000||N/R||Leading Change by john p. kotter|
|This Time Is Different: Eight Centuries of Financial Folly||Carmen M. Reinhart, Kenneth Rogoff||7||132,000||478,000||N/R||This Time Is Different: Eight Centuries of Financial Folly|
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