Tech Giants War - Google vs Apple
Yesterday a piece of news from the Wall Street Journal hit the markets - Google intends to launch a tablet simillar to the Apple IPad as functionalities. And of course, its stock increased a bit.
Whilst this is good news for Google and bad news for Apple, I wonder why people are surprised at the news. After all, Google is the larges internet player on the planet Earth and it should go on that direction. What surprises me is why Google is trying to launch such a device so late…
…which brings my thoughts to the idea that in gadget terms, Google is an Apple follower. But not in the bad sense of the word. Surprisingly enough, Google might have the ability to take a newly launched product and make it better than its no.1 competitors. It is the old strategy of the largest FMCG producer in the World, Procter & Gamble. But whilst |P&G does this since forever and has some associated risks, Google seems to have found a nice recipy to overcome the issues.
It is a matter of public knowledge how envious is Google on Microsoft’s success with the X-Box game console. After all, Microsoft managed to diversify itself very successfully in the hardware sector via a single, yet very desirable product. Google’s forrayal into the hardware software has led to the creation of the Android mobile phone, which was not by any means a success (nor a failure, since it brought some profit to the company). Yet, Google has its own standards for the success - and anything below the number one position in a market seems to be unacceptable.