Simplicient Controlling 2 – To Reduce or Not… Your SG&A Expenses

In June 1999, when Carlos Ghosn was parachuted by Renault to a little known (outside Asia) car manufacturer named Nissan, his reputation should have preceeded him. Maybe the Japanese board of directors underestimated the „Le Cost Killer“ nickname he earned at Renault during the previous 3 years – or maybe they thought that one of the most inner-oriented markets in […]