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3 Ways to Invest in Ecommerce

The percentage of consumers who has made a purchase online is breaking new records each year, with tablet and smartphone usage leading the way. Over 75% of all consumers have made an online purchase, with many making them regularly. Retailers have pushed to offer their services online, and ecommerce start-ups are seeing significant profits as a result. If you are looking for an area to invest in, ecommerce is a good one. However, finding ecommerce stocks to invest in can be a daunting task, as there is no official ecommerce sector or list of stocks out there. There are several ways to invest in ecommerce. The following are three of the most promising.

Ecommerce Stocks

If you wish to invest in ecommerce stocks, the first step is to compile a working list of the top stocks out there. This will involve some time and research, using online stocks lists to comb through multiple sectors. Common sectors to find ecommerce stocks in could include technology, retail, and services. Another way to go about this is to think of your favourite ecommerce retailers, or to research sales figures to find out who has made a strong showing in the past quarter. Review daily charts, and compare individual stock charts to the NASDAQ. In addition to sales figures, take a closer look at the ecommerce website. Do they have a large social media following? Do they have easily integrated payment gateways to enable sales? These are just a few factors to consider when picking and choosing stocks to purchase.

Ecommerce Mutual Funds

Investing in ecommerce stocks can be profitable if you are able to do your research and choose from a variety of sectors, as described above. Yet you can reduce the risk of choosing individual stocks by investing in a mutual fund. These are managed by financial experts, and allow you to experience the benefit of wider purchasing power, as stocks can be purchased in bulk using the money from different investors. This is a good option for someone who wants to invest in ecommerce but isn’t sure where to begin.

Direct Investment

If you prefer a more hands-on approach and have an eye for business, you could think about funding or starting up an ecommerce website of your own. With the right ecommerce solution, you don’t have to worry about having any sort of background in sales or web design to get started. You simply need a good business idea and shopping cart software to help you manage your new business. This type of software helps you design a professional website, manage your content from a centralized platform, and engage with customers using online marketing tactics. Good options for investors include products or services that fill a niche market or can be sold on a subscription basis.

These are three ways to start investing in the profitable ecommerce industry. If the trends of the past five years are any indication, this is a field that doesn’t look likely to slow down anytime soon.

2 thoughts on “3 Ways to Invest in Ecommerce”

  1. As far as risk goes. Mutual funds, or ETFs, would be the least risky. As you can essentially succeed when the sector succeeds. Buying stocks is a little more risky, as you won’t be as diversified. Investing directly is the most risky by far, as you will have no diversity in your investment: you either succeed or fail with one company. Of course, the inverse is true for your potential return.

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