“Connected Strategy” takes a look at an old dog that is learning every day new tricks: the promise of beautifying the customer relationships for every organization. When one looks at the complexity of the modern technology , it is easy to get lost. How can artificial intelligence, machine learning, big data and the mobile transformation change so much the marketing interactions field?
“Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage” – a HBR Press Book Review
- by Radu Haraga