“Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage” – a HBR Press Book Review

Connected Strategy - doitinvest.com book review

A HBR Press book review by doitinvest.com

“Connected Strategy” takes a look at an old dog that is learning every day new tricks: the promise of beautifying the customer relationships for every organization. When one looks at the complexity of the modern technology , it is easy to get lost. How can artificial intelligence, machine learning, big data and the mobile transformation change so much the marketing interactions field? 

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