„The Imagination Machine – How to Spark New Ideas and Create Your Company‘s Future“ (by Martin Reeves and Jack Fuller) – a HBR Book Essentials

„The Imagination Machine – How to Spark New Ideas and Create Your Company‘s Future“
As a long-standing science fiction fan, I can only testify – best ideas come from people‘s minds. „The Imagination Machine – How to Spark New Ideas and Create Your Company‘s Future“ take the ideas further – from the realm of the possibilities to the reality field. Boston Consulting‘s Group Martin Reeves and Jack Fuller are embarking on building a prototype – for finding and bringing great ideas to help.
Humans have many things that other species miss – but there is nothing like imagination. It is the only capacity known to transition from one realm to ours – and back. *The Imagination Machine“ apply a wealth of consulting techniques and cases to build the above mentioned prototype. From the ancient caves to the realm of science fiction, humans are able to use various combinations of artifacts and abilities to create new products. Or new ways of seeing the same things – in a new light. Imagination has given us the greatest inventions, those who make our lives richer than those of a Roman Emperor. Yet, many companies fail to invent anything substantial for decades, even fail to innovate. Others do and manage to change the world in the process. Read More »„The Imagination Machine – How to Spark New Ideas and Create Your Company‘s Future“ (by Martin Reeves and Jack Fuller) – a HBR Book Essentials