Here we go with some of my reflections on the fast emerging concept of big data – more of aphorisms then everything else:
Big data is a programming concept re-packaged for the experienced MS Office user.
Big data is a tool, not a concept. It can be applied to small data or to billions of users.
Big data means nothing without a clear understanding of the analysis goal. And this is paradoxical.
No data can also revelate big data (to quote Ernest Hemingway).
Bigger data cannot be reduced to big data without deleveraging its meaning.