book review

Book Review – “Search Engine Optimization” by Jerri L. Ledford

SEO is one of my latest concerns, especially since Google and Bing started to change a couple of years ago so much the search engine landscape. My worries translated recently in some readings about the search engine optimization semi-science. I call it so since it is a relatively young field of knowledge and still has a long way to go to become a mature field.Read More »Book Review – “Search Engine Optimization” by Jerri L. Ledford

A Book Review – “Patterns of Entrepreneurship Management”, 3rd Edition Jack M. Kaplan (Columbia Business School), Anthony Warren (Pennsylvania State University)

Two weeks ago, I was posted a review copy of the “Patterns of Entrepreneurship Management”, which was a big change in my financial lectures. I was a bit tired of reading about trading patterns, changing curves or perfect set-ups, so I said to myself – why not read a book about managing your own business?Read More »A Book Review – “Patterns of Entrepreneurship Management”, 3rd Edition Jack M. Kaplan (Columbia Business School), Anthony Warren (Pennsylvania State University)

Freefall by Joseph Stiglitz – A Book Review

I must admit I was a bit impatient when I saw the book being postponed for publishing for February 2010. Not only because “Freefall – America, Free Markets, and the Sinking of the World Economy” by the famous Joseph Stiglitz is a book which promissed to demistify the current prolonged global crisis in a more academic manner (read – with some stone hard economic analysis behind, not the small talk books written usually on the topic). I was expecting it with impatience also because Stiglitz is a non-compromises author – he does not fiddle around the topics, but shoots and moves ahead. And my expetations were actually a bit exceeded.
So, an “Freefall” is an economics book about the recent global crisis and how it spread from US to the rest of the world. I think that besides me, the first one thousand copies were bought by the following characters:
– president Obama and his financial advisors;
– ex- double president Bush, Alan Greenspan and all the economic advisors who accompanied him and
– the bankers who invented lots of arguments to get trillions of dollars in cheap loans from the US government to make even more profits.Read More »Freefall by Joseph Stiglitz – A Book Review

A Book Review – “The Theory of Corporate Finance” by Jean Tirole

If you are a seasoned professional working in corporate finance or as investments analyst, it is very probable that you saw them all. This means that you saw the CFA (Chartered Financial Analyst) endorsed books, such as the US famous “Investments” by Bodie and Kane. You probably saw also the stock market analysts’ books – those written by the guys or girls who have been very successful as investor managers. You also probably saw the books written by various academics in the field of finance. So probably right now your head is spinning only at the invocation of all these names and handbooks.

If this is the case, you probably noticed that much of the information is repeated. You can find the same topic in various shapes and sizes coming to you and waiting to be served in various shapes and with changed examples. Take for example the dividend payout theory – we all know that a company should pay a dividend as long as the expected outcomes of the company’s actions are less than the cost of capital. Read More »A Book Review – “The Theory of Corporate Finance” by Jean Tirole