collision course book review

“COLLISION COURSE – Carlos Ghosn and the Culture Wars That Upended an Auto Empire” By Hans Greimel and William Sposato, a HBR Book Essentials

Corporate development happens rarely without conflicts. Nissan’s ascension under Carlos Ghosn goes even beyond that: Ghosn led the Renault-Nissan alliance from a rapid rise to a dramatic fall. “Collision Course” is therefore a tale of money, business and greed – and about the spectacular fall from grace of one of the most different businessmen that ever was out there.

As a veteran automotive reporter, Hans Greimel had a decades-long chance to see how Renault and Nissan evolved during time. He worked in and with Japan for a 15 years, making him almost not only an knowledgeable car connoisseur, but also close to the local rumor mills.  William Sposato wrote almost two decades about the Japanese economy (for Japan Inc.).

“Collision Course” goes beyond the thriller narrative of the rise and fall of Carlos Ghosn. The authors take a much broader view – including the main actors and stakeholders within the story. For example, some important players are the Japanese government representatives, who can barely stand seeing their national car brands being integrated away in a foreign conglomerate.Read More »“COLLISION COURSE – Carlos Ghosn and the Culture Wars That Upended an Auto Empire” By Hans Greimel and William Sposato, a HBR Book Essentials