entreprenurship books reviews

“The First Mile: A Launch Manual for Getting Great Ideas into the Market”, by Scott Anthony – a Book Review

A book about how to transform your innovation ideas into a working machine? Anytime! Especially when it comes from Harvard Business Review Press and it is packed with actionable advice and study cases.

“First Mile”s author (Scott Anthony) is not quite new to the innovation field. As a managing partner at Innosight (a small venture capital and consulting company from Singapore which generates 76,400 hits, quite  a lot for a discrete company), he has seen hundreds of such small companies starting and failing – or succeeding. And objective books by venture capitalists, written out of passion, are quite rare. So I braced myself for a potentially good read.

“The First Mile” is an entrepreneurship book mostly about creating, testing and starting the implementation of your business plan. It is a book oriented towards the first-time or maybe serial antrepreneurs, who want to do other mistakes than their predecessors. As a Harvard Business Review Press book, it has two main advantages:Read More »“The First Mile: A Launch Manual for Getting Great Ideas into the Market”, by Scott Anthony – a Book Review