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“The Real Business of Blockchain – How Leaders Can Create Value in a New Digital Age”- an HBR Press Book Review

Blockchain book review doitinvest.comBlockchain seems to be a hot technology for various sectors: financial services, as well as long logistics chains and a host of other industries are putting in research efforts. The subtitle of the book (“How Leaders Can Create Value in a Digital Age”) points to a different direction. It looks ahead of the curve, at the moment and the applications of the Blockchain. Authors David Furlonger and Christophe Uzureau (both of Gartner, the world-renowned research and advisory company) look at the how the blockchain can really add value to a business – beyond the hype.

“The Real Business of Blockchain” is full of real world examples, from companies in the logistics/shipping sector (Maersk) to more mundane consumer goods ones (McDonalds or Starbucks). Wherever you have a lot of transactions with a material impact in the customer satisfaction, blockchain should come into play. After all, the cryptocurrencies promise secure, online and certified exchanges, based on the participants’ efforts. Why should not the modern companies use this promise?

“The Real Business of Blockchain” should not be mistaken for a shallow book. Based on serious research, it looks at all of the important aspects of the cryptocurrencies. For example, the 5 elements that make blockchain stand out are clearly spelled out and analyzed:Read More »“The Real Business of Blockchain – How Leaders Can Create Value in a New Digital Age”- an HBR Press Book Review