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“Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage” – a HBR Press Book Review

Connected Strategy - doitinvest.com book review

A HBR Press book review by doitinvest.com

“Connected Strategy” takes a look at an old dog that is learning every day new tricks: the promise of beautifying the customer relationships for every organization. When one looks at the complexity of the modern technology , it is easy to get lost. How can artificial intelligence, machine learning, big data and the mobile transformation change so much the marketing interactions field? 

Nicolaj Siggelkow and Christian Terwiesch are taking the topic further. The new mantra for the executives spells out that “technology changes radically the way we interact with the customers.” All good, but how? And don’t we need a structural way of approaching these changes? In “Connected Strategy”, the Wharton Professors take a rather high level approach, by focusing on the connected strategies, rather on the technological nitty-gritty field.  They try to stay at that level throughout the whole book – which is probably good, given the large amount of segmented approaches on the market.Read More »“Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage” – a HBR Press Book Review

Investing Book Review – “International Financial Statements Analysis”

Investing Book Review – “International Financial Statements Analysis” by
Thomas R. Robinson, CFA, Hennie van Greuning, CFA, Elaine Henry, CFA, Michael A. Broihahn, CFA

This week I managed to finish reading another monster book in finance – “International Financial Statements Analysis” which is specifically targeted for the CFA (Chartered Financial Analysts) students and professionals. To be honest, I was impressed when I first looked at this book – it looked very dense, and packed with various topics which had a vague resemblance with some of my studies I had in the past. At least on the surface… So at first I was very curious – what did it contain?Read More »Investing Book Review – “International Financial Statements Analysis”

A Book Review – “Volatility-Based Technical Analysis” by Kirk Northington

Well, I was looking for a long time after an easier book on technical analysis techniques using a programming language. In other words, I was in for a book where you do not get only the usual lengthy descriptions of various trading techniques and their charts with pointers. After all, it is easy to develop a technique and let it fit with any possible trading – in hindsight.

What I was looking for was a simple way to improve my trading skills and to limit my forex trading risks. If possible, for a book which could be rather practical than conceptual, from which I could learn some code snippets and apply those to trading.

The good news is that there is such a book. “Volatility-Based Technical Analysis: Strategies for Trading the Invisible” by Kirk Northington fills a gap between the individual knowledge of a single trader and the collective wisdom of the large financial institutions. In other words, Northington teaches you how to trade individually using the techniques and the leverages of a large institution. This is a big advantage, especially since the rise of the trading platforms which are so easy to use nowadays online. And where the risk is so high and it is so easy to loose large amounts of money in the blink of an eye 🙂

Read More »A Book Review – “Volatility-Based Technical Analysis” by Kirk Northington

A DVD Review – “Harnessing Explosive Market Turns: Finding Profitable Set-ups with Fibonacci, Lucas, Elliott Wave, and Candlesticks” by Jeff Greenblatt

I am already a veteran reviewer of Jeff Greenblatt’s opera magna, since I already did a review for his well known book “Breakthrough Strategies for Predicting Any Market” :). In the beginning, I must admit I was a bit confused by the cryptic language and by the unorthodox approaches used by Jeff in that book. But since then I read a few other books on trading and the light started to shine at the end of this tunnel. So here I am, with a new review on Greenblatt’s latest DVD trading series of videos, “Harnessing Explosive Market Turns”.Read More »A DVD Review – “Harnessing Explosive Market Turns: Finding Profitable Set-ups with Fibonacci, Lucas, Elliott Wave, and Candlesticks” by Jeff Greenblatt

Book Review – Jeff Greenblatt’s “Breakthrough Strategies to Predicting Any Market”

Jeff Greenblatt starts his book with a classical adagio – “The only constant is change” (Heraclit). In this respect, his book is very interesting. Because “Breakthrough Strategies to Predicting Any Market” is in equal measure a book about technical trading as well as about self-discipline.

The author begins his book by underlining what can bring you the trading success. Read More »Book Review – Jeff Greenblatt’s “Breakthrough Strategies to Predicting Any Market”