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Kraft Bid Turns Hostile Today

Today the Kraft CEO Irene Rosenfeld refused to raise the $ 16.4 billion bar for their offer of Cadbury, as the latest releases showed. Instead, they preffered to go with the offer directly to the shareholders.
Why is this called a “hostile bid”? Well, it is easy – the hostile bid, by definition, goes around the existing board of directors (i.e. without their official approval) and tempts the shareholders directly.Read More »Kraft Bid Turns Hostile Today