We all wish to expand our influence and convince other easier. However, few of us are really good at the game. „Influence + Persuasion“ synthesizes some of the best thinking on the topic. From Roberto Cialdini to Nancy Duarte, the authors selected by HBR Press go beyond their original thinking. The articles from „Influence + Persuasion“ are actually upgraded and synthetic pieces of thinking published originally on hbr.org.
Whilst the history gives us plenty of examples of influential persons, in most cases we were not direct witnesses of their skills. So basically we are more or less constant beginners in the field of influence. This creates a sort of a a vicious circle: whilst to get better at influencing one must practice it, in reality one has limited chances of doing so. Even the opportunities come relatively rarely – and as a consequence one must use them in a thrifty manner, keeping in mind the maximum effectiveness principle.
One of the mantras in the book is „connect, compare and contrast“. Persuasion is a direct contact sport and the one attempting it must appeal directly to the potential followers. Read More »„HBR Emotional Intelligence Series – Influence + Persuasion“ – a HBR Press Book Review