wiley professional

Business Book Review – “Handbook of Corporate Performance Management” – by Mike and Pippa Bourne

Measuring corporate performance has become a hot topics for the boardrooms lately. There is a strange opinion stream that underlines that the correct management tools can actually add value – as opposed to the strategy purists which think that only the 5 P’s of marketing can add value to a company. I myself am often confused, even in practice, since the proofs for each side of the argument are plenty. After all, what is the purpose of a complex management structure beyond controlling and optimizing the business? Is it also to create value by designing, implementing and monitoring a chosen strategy?Read More »Business Book Review – “Handbook of Corporate Performance Management” – by Mike and Pippa Bourne